The Land Rover

Land Rover is a brand of the British car manufacturer Jaguar Land Rover, which specialises in four-wheel-

drive vehicles. Land Rover is the second oldest four-wheel-drive car brand in the world after Jeep.

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 The design for the original Land Rover vehicle was started in 1947 by Maurice Wilks, chief designer at the Rover Company. The first Land Rover prototype, later nicknamed 'Centre Steer', was built on a Jeep chassis and axles. The early choice of color was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis. The Land Rover was the product of continuous evolution and refinement 

throughout the 1950s and 1960s with improved stability and a tighter turning circle. It was a period in 

which Land Rover took the lead in the emerging market for four-wheel drive vehicles.  In keeping with the 

forward-thinking philosophy that founded Land Rover, a radical, entirely new product was introduced in 

1970 and created its very own vehicle category. This overnight sensation was the original Range Rover.

The ongoing commercial success of the original Land Rover series models, and latterly the Range Rover in the 1970s in the midst of BL's well-documented business troubles prompted the establishment of a separate Land Rover company but still under the BL umbrella, remaining part of the subsequent Rover Group in 1988, under the ownership of British Aerospace after the remains of British Leyland were broken up and privatised. This culture of innovation has developed ever since with both Land Rover and Range Rover 

vehicles: new models, more refinement, more innovative technology, more efficiency and fewer emissions. 

And it continues with initiatives such as e_Terrain Technologies (which improves the environmental 

performance of vehicles by reducing CO2 emissions), Sustainable Manufacturing and CO2 Offsetting. Land 

Rover will remain at the forefront of advanced design – the new small Range Rover is a testament to the 

vision that takes the company forward and keeps it at the cutting edge of technology and engineering.