The mere probability of a car from Apple is sending shock waves across the tech world. The most striking rumor so far is that Apple is developing an electric car to challenge Tesla. Which begs the question that just about everyone is asking: How does Apple get from an iPhone to a car? Though a car is a big leap from a handheld device, the reported move by Apple shouldn’t be a complete surprise. With Tesla leading the way on electric cars and Google working on self-driving car technology, the hub of leading-edge car technology is shifting to Silicon Valley. That’s because the car is quickly becoming a complex mobile device: a rolling computer loaded with chips, software, and wireless connectivity. And higher-end cars are brimming with artificial intelligence that controls the car’s operation, prevents crashes, and responds to voice commands. That’s right in Apple’s wheelhouse. “In our view, as more things become computers, we believe Apple is very well positioned [to develop] hardware and software innovations together across a vast digital ecosystem,” said Brian White of Cantor Fitzgerald, in a note to investors on Tuesday, commenting on the prospects for an Apple car. White also cited comments last year from Ford that the car is “the smartphone of the future.”
Wednesday, February 18, 2015
Apple Car
The mere probability of a car from Apple is sending shock waves across the tech world. The most striking rumor so far is that Apple is developing an electric car to challenge Tesla. Which begs the question that just about everyone is asking: How does Apple get from an iPhone to a car? Though a car is a big leap from a handheld device, the reported move by Apple shouldn’t be a complete surprise. With Tesla leading the way on electric cars and Google working on self-driving car technology, the hub of leading-edge car technology is shifting to Silicon Valley. That’s because the car is quickly becoming a complex mobile device: a rolling computer loaded with chips, software, and wireless connectivity. And higher-end cars are brimming with artificial intelligence that controls the car’s operation, prevents crashes, and responds to voice commands. That’s right in Apple’s wheelhouse. “In our view, as more things become computers, we believe Apple is very well positioned [to develop] hardware and software innovations together across a vast digital ecosystem,” said Brian White of Cantor Fitzgerald, in a note to investors on Tuesday, commenting on the prospects for an Apple car. White also cited comments last year from Ford that the car is “the smartphone of the future.”
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