Friday, September 19, 2014

Smart Car

Smart Automobile is a division of Daimler AG that manufactures and markets the Smart Fortwo. Headquartered in Böblingen, Germany, Smart has marketed
a range of vehicles and has its primary assembly plant in Hambach, France. Annette Winkler has served as Smart's CEO since 2010. The design concept for Smart's automobiles began in the late 1980s, associated with Swatch. After a period of backing by Volkswagen, the first model was finally launched byDaimler-Benz in October 1998. Several variants on the original design have been introduced, with the original design, called the Fortwo, now in its second generation and available as an electric versionOne of the first controversies at MCC was the name of the car itself. Nicolas Hayek insisted it retain Swatch in some way: "Swatchmobile", or "Swatch Car". Daimler-Benz refused, and pushed for a neutral name. The final selection was Smart, an acronym that had been previously used internally by MCC for Swatch Mercedes ArtThe car launched successfully in nine European countries in October 1998, but the final design did not fulfill Hayek's expectations. Hayek pushed for a hybrid drivetrain but the final product used a relatively conventional gasoline engine. The model line was subsequently expanded to include the Roadster a rear-engine, rear-drive and four-door, four-seat supermini aptly named Forfour (the original City-CoupĂ© was renamed Fortwo to fit the new naming scheme). In 2005, Daimler decided against purchasing a 50% share in the Dutch NedCar plant used to manufacture the ForFour, ending its production. A planned SUV called Formore was terminated as the assembly plant in Brazil was being fitted with machines, and production of the Roadster was discontinued. In 2006, after dwindling sales and heavy financial losses, Smart GmbH was liquidated and its operations were absorbed by DaimlerChrysler directly. Smart now operates under the Mercedes-Benz Cars division of Daimler AG, offering solely the Fortwo Coupe and Cabrio models. Smart vehicles use a very small front crumple zone. The new Smart Fortwo has been awarded 4 out of 5 stars in the Euro NCAP Adult Occupant Protection and 2 out of 4 stars in the Pedestrian protection test, but was not tested for Child Occupant Protection as it has no rear seats. The original Smart was awarded 3 out of 5 stars for Adult Occupant Protection.

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