2015 Kia K900

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Not so many years ago, the idea of a luxury sedan from Korean brand Kia would have been utterly baffling. But the new 2015 Kia K900 large luxury sedan follows a well-known path that has elevated car makers before, including Kia's corporate sibling Hyundai. A few years ago, the idea of a luxury sedan from a Kia was, well, let’s say far fetched. Things have changed, and Kia’s now known for stylish, reliable vehicles that you want to be seen in. The up-and-coming brand is a larger, more luxurious model than anything it's previously offered, but to price it aggressively--below traditional competitors--to lure buyers who wouldn't otherwise set foot in the dealerships. The K900 now on sale at selected Kia dealers is a good first effort that the brand's executives called “a stake in the ground” during the first media drive, indicating that they're in the segment for the long haul. It’s the first truly high-end effort from Kia falls somewhere between a premium model and a genuine luxury sedan to compete with the Germans. Sister ship to Hyundai’s Equus, the K900 is a rear-drive, 420-hp V-8–powered luxury barge that indicates its maker’s ambitions. Expanding on established Kia styling themes, it’s a muscular four-door stuffed with leather, wood trim, and electronic amusements. The steering is numb and the suspension is soft. Kia wants buyers to think the K900 is a value compared with its more-expensive competitors in full-size luxury, but we’d rather spend less for a car that is more about driving than gadgets. There is more. Much more.But while the K900 carries all the current automotive gadgetry, so does every other luxury car available on the market. Many of them are well-established players in the luxury market; some of them cost less than this, Kia’s first attempt at the game.