ALS Ice Bucket Challenge

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  The ALS Ice Bucket Challenge also known as the Ice Bucket Challenge  is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. The Ice Bucket Challenge went viral  throughout social media during July-August 2014. The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation. Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed. What's notable about the latest round of donation statistics is that, rather than slowing as the weeks go on, the ice bucket challenge seems to be only accelerating in its impact. Donations in the last week alone have brought in over $65 million. That means that after contributing $22.6 in the first three full weeks, the amount has nearly tripled in the last seven days.  Have you participated in the ALS Ice Bucket Challenge if so tag us in you Ice Bucket Challenge videos hashtag #STG we'd love to see them.