Shark Week is an annual week long programming block on Discovery Channel which features shark-based programming, real and fictional. It originally premiered on July 17, 1988. Held annually, normally in July or August, Shark Week was originally developed to raise awareness and respect for sharks. Since then it has evolved into more entertainment-oriented programming. It is the longest-running cable television programming event in history. Shark week is heavily promoted on social media sites such as Facebook and Twitter it is now broad casted in over 72 countries. Gizmodo says 
Discovery Channel employees were "drinking" when they came up with Shark Week; however, a former Shark Week executive producer claims they were only "lightly" inebriated. The creator of Shark Week also helped launch Steve Irwin's career. The author of "Jaws" was Shark Weeks first host ever. Shark Week made history in 2001 when it showed footage of Great Whites breaching. Before that footage, sharks jumping completely out of the water was reportedly thought to be a rumor. In 2002, biologist Erich Ritter was bitten in the leg while shooting footage for a Shark Week program. Though he almost bled to death, the scientist held no ill will towards the shark. For 27 years, Shark Week has inspired, amazed and left us in disbelief.https://www.youtube.com/watch?v=qv5eFbSc5bw
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