Friday, May 2, 2014

Luxury Cars

     What defines a "luxury" car? What makes one vehicle "luxury" and another one not? Websters Dictionary definition of Luxury is: A condition or situation of great comfort, ease, and wealth. So what is the difference between luxury and a stand
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ard car? "The difference is not just price," says Brian Smith, vice president in charge of marketing for Toyota's Lexus brand. He says luxury has to do with the overall experience — the car, the dealer, the reputation of the brand, the satisfaction of owning a certain brand. 

      Luxury cars use new technology. They contain high-end features not yet designed for mass-market cars, and they are produced in limited numbers . There are six different classes of luxury cars consisting of: Premium compact segment, Entry-level luxury/compact executive cars, Mid-luxury/executive cars, High-end luxury/full-size luxury cars, Ultra-luxury cars, and Luxury SUV/Crossover. Luxury cars tend to offer a higher degree of comfort and most come equipped with genuine leather upholstery and polished "woodgrain-look" dashboards. What do you look for when you look for a luxury car? What features stand out to you in a luxury car? If you are in the market for a luxury car you should head to one of our locations and check out are wide variety of luxury vehicles and find what suits you.

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